Point of View

Itches to Riches

Losing to WordPress isn’t a bad thing when you learn to join them 😉

Over a decade ago, when I lost a $2 million opportunity using TYPO3 website software to a $200,000 WordPress proposal, I knew that my business foundation had to change.

Thank goodness that I didn’t wait long to do so–for I quickly saw WordPress overtaking the marketplace. From being a simple blogging platform, highly interactive websites at scale became common.

The enterprise content management framework development world was rapidly becoming a difficult place to reside. Yet, working with open source, the community always had some form of give and take.

So while big business deals became harder to acquire, WordPress made it easier for people to deploy their business site and, the world of quick fixes and good enough solutions came to be.

From gaming legacies of the 80s, freemium software development became a viable way to earn a living–as a freelancer, solopreneur, or niche business. Getting into a global market wasn’t a significant challenge through free plugins and paid that extend those capabilities.

Something that is surprisingly well supported by WordPress’ Hooks, Actions, and Filters–ways to help people connect with code. Those WordPress tie-ins are the layman’s application programming interface (API), allowing unprecedented access to manipulate information within a website. 

Therefore, years of developing TYPO3 extensions and then building high-end websites for event and media companies became replaced by showing people recognition about the love they felt by organizations.

And, interestingly, the kind of excited community I had loved about TYPO3 was even more engaging within WordPress. And WordPress provided more than coding opportunities. I photographed peers worldwide, coached new developers, and shared making a comfortable living wage using WordPress.

It’s easy to get going with WordPress as a contributor, and eventually, it can become your one thing or a side job earning money for a new home or vacation.

So, give solving that itch of yours a try; you’ll never know the riches that WordPress will bring.

By Michael Cannon

Boundless Virgo water-rat, Drusus & Jace's nearby dad, for @Axelerant's success, of conscious choices & simple living by kindness through curiosity & reflection

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